PPixel & Pine, 15-person growth agency, 6 CPG and retail clients
Pixel & Pine runs giveaway and lead-gen campaigns for six different retail and CPG clients at once. Each client has different branding, different consent requirements, and different reporting expectations.
The setup
- 1Each client gets their own workspace inside one Pixel & Pine account, brand colors, logo, and consent language set once per client and reused across all their campaigns.
- 2New campaigns for an existing client start from a saved template, so launching client #4's spring giveaway takes an afternoon instead of a week.
- 3Consent and data handling language is stored per client, so nobody accidentally launches Client A's campaign with Client B's privacy policy pasted in.
- 4Each client's leads flow into that client's own CRM or ESP, not Pixel & Pine's, the agency operates the campaign, but the client owns their data.
- 5Pixel & Pine's own dashboard rolls up performance across all six accounts, which is what account managers actually use in weekly client calls.
Why this matters to the agency's bottom line
Time to launch is the thing that limits how many clients an agency can service well. Cutting it from a week to an afternoon is the difference between six accounts and ten.