Tragami
Events & Experiential Marketing

Replace the business-card fishbowl with a booth game that syncs to Salesforce same day.

Coming soon

This use case is on our roadmap and not yet available to build in Tragami today. The implementation below shows how it's designed to work once it ships. Running a B2B giveaway today? See B2B Events, which is live.

The fishbowl of business cards has always been a bad lead capture system, someone has to retype every card a week later, by which point the prospect has forgotten the conversation. A booth game fixes the capture problem and the delay problem at once.

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Where this fits

Top-of-funnel for B2B, but the follow-up speed matters more than the mechanic.

Trade show leads are early-stage by nature. What determines whether they become a real pipeline is whether sales follows up in hours, not the week it usually takes to process a stack of cards.

  1. Stage 1

    Awareness

  2. Stage 2

    Consideration

  3. Stage 3

    Purchase

    (not the focus of this use case)

  4. Stage 4

    Retention

    (not the focus of this use case)
Real-world implementation

How a B2B HVAC exhibitor turns booth traffic into same-day sales meetings.

MMeridian HVAC, B2B exhibitor at a regional contractor expo

Meridian exhibits at a three-day regional contractor expo. Foot traffic is decent, but historically half the business cards collected never made it into a follow-up sequence before the trail went cold.

The setup

  1. 1A tablet at the booth runs a spin-the-wheel game: prizes range from branded merch to a free system inspection, entered by scanning the attendee's badge and confirming an email.
  2. 2Badge scanning auto-fills name, company, and title, so the booth staff aren't typing anything, just handing over the tablet for ten seconds.
  3. 3A short optional question, "What are you shopping for?", tags the lead by product interest (residential, commercial, service contracts).
  4. 4The prize tier someone lands on doubles as a rough interest signal, someone who spins for "book a consultation" is a hotter lead than someone who just wants a sticker.
  5. 5Every entry pushes into Salesforce the same day, tagged "Trade Show, Regional Contractor Expo," with the prize tier mapped to an initial lead score.

What changed for the sales team

Reps started calling qualified leads the next morning instead of the following week, while the conversation from the booth was still fresh on the prospect's mind.

First-party data captured

B2B fields, not consumer giveaway fields.

  • Name, email, companyfrom badge scan
  • Job title / rolefrom badge scan
  • Product interestoptional field
  • Prize tier woninterest proxy
  • Event & booth sourceauto-tagged
  • Marketing consentrequired
How it connects to your existing stack

No re-typing badges. No week-long lag before follow-up.

  1. 01

    Badge scan feeds directly into the campaign form, skipping manual data entry entirely.

  2. 02

    Leads push into Salesforce same day as a new lead record, source-tagged to the specific event.

  3. 03

    Prize tier maps to an initial lead score, so sales can prioritize the morning call list instead of working through cards in the order they were collected.

  4. 04

    Marketing sees total booth traffic versus qualified leads, useful for deciding whether that particular expo is worth exhibiting at again next year.

What the post-event recap looks like

Booth traffic, qualified leads, and meetings booked, in one view.

app.gamiflow.com/conversion/meridian-expo-recap
Live Sync
DayBooth visitorsLeads capturedMQLsMeetings booked
Day 1340198419
Day 24102555814
Day 3265171337

Illustrative numbers. MQLs here are leads whose prize tier or product-interest answer crossed a defined score threshold.

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Make your next event more than a headcount.

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