One national campaign. Every lead routed to the right front desk.

Ironclad runs a "Free Week Challenge" nationally, but each of its 40 locations is independently staffed, and only the local team can actually follow up on a trial sign-up.

The setup

1. 1Marketing builds one campaign template centrally, then generates a unique tracked link per location, embedded in each location's local Facebook ads, flyers, and window signage.
2. 2The sign-up form asks for name, email, phone, and a custom field for fitness goal, useful context for the trainer doing the follow-up call.
3. 3Because the location is baked into the link, there's no dropdown for "choose your gym", one less step for a mobile user to abandon.
4. 4Each location's owner or manager gets a permissioned view showing only their own leads and trial-start numbers, not the other 39 locations.
5. 5Corporate marketing sees the roll-up across all locations, to compare cost per trial and cost per membership by market.

What changes operationally

Front desk staff get same-day leads tagged to their location automatically, instead of a weekly national spreadsheet somebody has to sort and forward. Follow-up happens faster because it doesn't have to wait for someone else to route it.